The primary goal of the sender name email field is to inform the recipient of who the message came from. To help you better visualize each element, we’ll be using this email template we created for our imaginary content creators newsletter 🙂 We’ll start with these three elements, then move on to the building blocks of your email. There are three main elements of your email that your audience will see before they decide to read it. Whether you realize this or not, your email template’s design (and its optimization) starts even before your subscribers open your message – right in their inbox. Make your calls-to-action (CTAs) prominent.Make your calls-to-action (CTAs) prominent ALT attribute and what to do when images are automatically blocked.